Organisation & Teams

The idea of cooperation is at the forefront of Gstaad Saanenland Tourismus and Bergbahnen Destination Gstaad AG. This is a basis for the successful and sustainable development of tourism in the destination of Gstaad.

As the official destination management organisation of the Gstaad region, Gstaad Saanenland Tourismus is committed to the regional development of offers, is responsible for destination marketing and, in addition to the 8 tourist offices in the municipalities of Gsteig, Lauenen, Saanen and Zweisimmen, also operates various tourist infrastructure facilities. In addition to supporting the service providers through active exchange and transfer of expertise, Gstaad Saanenland Tourismus networks the various players along the tourism service chain.

Bergbahnen Destination Gstaad AG is one of the largest mountain railway companies in the Bernese Oberland. Every day, 350 employees in winter and 130 employees in summer ensure the smooth operation of all summer and winter activities on the mountains. The company operates and maintains 34 transport facilities, five mountain lodges of its own and approx. 160 kilometres of slopes.

As early as the 18th century, travellers described the charm of the region. In 1906, the first tourism associations in the region were founded in Gstaad and Saanen. Today, Gstaad Saanenland Tourismus is a tourism organisation that unites the 9 former tourist associations of the region.